Hi, I’m Dr. Ada! Thank you for visiting and reading more about my work.

Since I was a child, I’ve loved creating things and solving problems to help others. That passion led me to study engineering, and later to become a professor, researcher, and consultant — helping organizations analyze, automate, and streamline their systems.

Then, in 2022 — after becoming a mother and reflecting on world events — I made a shift. I realized I wanted to apply the analytical and problem-solving skills I honed in engineering to support people in experiencing more happiness, joy and ease in their daily lives.

I call the approach I developed Mindset Engineering. Instead of quick fixes or generic advice, I use precise, analytical thinking to uncover the hidden mindset constraints that keep people stuck — and then help shift them so they can find a path forward.

At first, I focused on helping individuals. But my research revealed something striking: people feel most stuck at work. And since work occupies so much of our lives, improving how we approach it can transform overall happiness and well-being.

Today, my work is centered on leaders and their teams — using Mindset Engineering to surface the invisible rules shaping how work gets done and to create new ways of working where high performance doesn’t come at the cost of well-being.

My goal is simple: to empower people to see how their mindsets can be used to bring more happiness and flow to the place they spend most of their lives — at work.